"You don’t need maps anymore. Just hold your phone, be immersed in the augmented wonderland, and follow the characters."
Personal Project | Magic Windows and Mixed-Up Realities with Professor Rui Pereira | Dec 2017
AR Development | Interaction Design | Storytelling
Tools: Unity3D, ARKit, Mixamo, Sketch, and Adobe creative suite
Featured in AR in Action
Augmented Guide (AR + Map)
Since I moved to New York, mobile maps have become an essential part of my life. But sometimes, maps are boring and I still find it hard to navigate. Is there an alternative way to find routes so that I can be more engaged? What if I bring my favorite characters to life and make them into my personal guides? "Speakeasy!" is an AR map, in which my favorite characters guide me to the closest speakeasy bar.
Characters from “Alice in Wonderland” guide you to the closest speakeasy*, which is a secretive bar hidden in random places around the city. Capturing White Rabbit’s essential characteristics, I made him hurry to an important meeting, which turned out be a mad cocktail party at speakeasy under a rabbit hole. So, you should follow him closely before he runs away. Cheshire Cat appears and disappears at every corner to tell you to make turns. If you make it to the rabbit hole under a big tree, you will finally arrive at the speakeasy. Have fun at the mad cocktail party!
*speakeasy: an illicit establishment that sells alcoholic beverages. From speak + easy. - dictionary.com